What's the difference, you ask? In marketing, YOU market. In niche marketing, YOU market to a NICHE. In Hive Marketing YOUR Hive does the marketing for you.
How's a Hive different from a Niche? A niche is a group of people who share something in common, like their taste, or an interest, or ethnicity. They don't have to share anything other than a demografic quality.
A Hive, is a group of people - potential customers - who all have the same mentality, the same mission or goals, whose purpose is to perpetuate that which they believe is most important. That something should be your ideas, product, service, etc.
What Is Hive Marketing?
Hive Marketing is basically Niche marketing which is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings.
A niche market could stand apart from others because of:
Geographic area
Lifestyle
Occasion
Profession
Style
Culture
Activity or habits
Behavior
Demographic
Need
Feature reduction or addition
Read more: 4 Types of Market Segmentation With Examples
The benefit of niche marketing is that it allows brands to differentiate themselves, appear as a unique authority, and resonate more deeply with a distinct set of customers. Rather than blend in with the many other brands that offer the same type of product or service, a brand can use niche marketing to stand out, appear more valuable, reach its growth potential, and build a stronger, longer-lasting connection with its ideal audience.
Now, the difference with niche and hive is that with hive marketing you build yourself into the queen bee. So rather than tell you, I'm going to ask you...
How would you do that?
What is your project and does it have the room to let you become a queen bee?
If you knew of a queen bee in your niche, what does it look like?
What is your project and does it have the room to let you become a queen bee?
If you knew of a queen bee in your niche, what does it look like?
By putting your imagination to work you can create something incredible and perhaps (hopefully) something that hasn't existed before. How exciting would that be? So, go ahead, and dream on. Create your own hive.
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