Hive Marketing, by Brigham Iraheta

WELCOME! A BRIEF DESCRIPTION OF HIVE MARKETING.

I always loved the idea viral marketing, the idea of a concept spreading like crazy with minimal effort, but the variables of it are so great that it becomes difficult to control 100% of it.

There had to be a better way to create similar results with a higher degree of predictability. How could I have an idea or concept reach across vast numbers of people without having to have created the coolest thing since sliced bread.

Of course, create a Hive of dyed in the wool fans who will spread this message for you, for one simple reason: they LOVE your idea, product, ideals, what you stand for or whatever it is you have to offer.

Thursday, April 30, 2009

Win fans!

How does Robert Kiyosaki do it? He has so many books that all end up saying the same thing. He has a couple of homeruns, but for the most part the rest of them are extremely alike with Rich Dad Poor Dad.

Even so, when he puts out a new book - especially one written by him - it almost instantly becomes a Best Seller. Why? Because he has a fan base, not just a customer base, a fan base. People who feel about him the same way you felt about your favorite band. You didn't care what it costed, as soon as the new album came out, it was yours!

You went to see them in concert, no matter what the condition, mosh-pitting or location of your seat, you just wanted to be there.

This is the secreto to Hive Marketing. People buy Robert's books, play the game and they go see him when his seminars come to town. He is their rock star. He has touched them in a way that makes it personal for them, offering something they obviously couldn't find before.

So, what are you doing to become your customers' rock star?

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