How to use the dream on any business

You may think that the dream technique is only good if you're in the idea business, or in the self-improvement business, or in the ecological area, etc.

After all, how can you convert someone to your cause when what you do is sell shoes, right? WRONG.

Ever heard of TOMS shoes? You probably have. Blake Mycoskie created this company with philanthropy in mind. What does he do? You probably already know the answer, for every pair of shoe he sells he gives one away in poor countries and other places where kids don't have shoes because their parents can't afford them.

How do you think TOMS is doing? Read it for your self. 60,000 pairs of shoes Do you think TOMS could have done this with a Hive going out and telling the story. Yes, he has done a great job at getting his name on shows and magazines, but have you ever seen one of his comercial on TV? I haven't. Except for an AT&T where they feature him.

Thousands of people are buying his shoes, not only because they are trendy and cool, but because there's a story they can get behind of, a purpose, and this is worth telling their friends.

What's your business' story? Do you have something worth telling? Maybe it's you business model, it could be that your product isn't unique, but the experience your customers recieve can be. Create something worth telling, this will create converts that will help your marketing.

Sell your dream

It may be hard to figure out how to convert a group to raving fans of yours. What can you tell them? How can you motivate them?

It's all psicology, and ethics. Morality - I believe - will play a big part in it. Your dream must be real in order for someone esle to believe you, why? Because if it's not real, then you don't believe it, and if you don't, then why should anyone else?

They won't. They'll see right through you, whether immediately or eventually it doesn't matter. Your joy ride will be shorl lived and you'll be left with a disappointed audience and a tattered reputation. So you must be very careful.

Aim for a dream or purpose that you can really get behind of, chances are you're not the only one interested in that certain something. They you try to make it into an ideal or anything that creates passion. Why do you think PETA gets so many celebrities to endorse their campaings, often for free?

They find something these people can be passionate about (most of them have pets so this is a close-to-home issue), show them a harsh video to convert them, and finally simply ask for their cooperation. PETA doesn't push them, they simply sell them the dream of a world free of pet abuse and shows them how they can be an important piece of that dream.

Be the PETA of your own business, sell the dream, allow people to be converted with a true ideal, then see them share their new found purpose with the world.

Win fans!

How does Robert Kiyosaki do it? He has so many books that all end up saying the same thing. He has a couple of homeruns, but for the most part the rest of them are extremely alike with Rich Dad Poor Dad.

Even so, when he puts out a new book - especially one written by him - it almost instantly becomes a Best Seller. Why? Because he has a fan base, not just a customer base, a fan base. People who feel about him the same way you felt about your favorite band. You didn't care what it costed, as soon as the new album came out, it was yours!

You went to see them in concert, no matter what the condition, mosh-pitting or location of your seat, you just wanted to be there.

This is the secreto to Hive Marketing. People buy Robert's books, play the game and they go see him when his seminars come to town. He is their rock star. He has touched them in a way that makes it personal for them, offering something they obviously couldn't find before.

So, what are you doing to become your customers' rock star?

Create a culture, create a marketig machine.

There's marketing, there's niche marketing, and then there's Hive Marketing. 

What's the difference, you ask? In marketing, YOU market. In niche marketing, YOU market to a NICHE. In Hive Marketing YOUR Hive does the marketing for you.

How's a Hive different from a Niche? A niche is a group of people who share something in common, like their taste, or an interest, or ethnicity. They don't have to share anything other than a demografic quality.

A Hive, is a group of people - potential customers - who all have the same mentality, the same mission or goals, whose purpose is to perpetuate that which they believe is most important. That something should be your ideas, product, service, etc.

What Is Hive Marketing?

Hive Marketing is basically Niche marketing which is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings.

A niche market could stand apart from others because of:

Geographic area

Lifestyle

Occasion

Profession

Style

Culture

Activity or habits

Behavior

Demographic

Need

Feature reduction or addition

Read more: 4 Types of Market Segmentation With Examples

The benefit of niche marketing is that it allows brands to differentiate themselves, appear as a unique authority, and resonate more deeply with a distinct set of customers. Rather than blend in with the many other brands that offer the same type of product or service, a brand can use niche marketing to stand out, appear more valuable, reach its growth potential, and build a stronger, longer-lasting connection with its ideal audience.

Now, the difference with niche and hive is that with hive marketing you build yourself into the queen bee. So rather than tell you, I'm going to ask you...

How would you do that?
What is your project and does it have the room to let you become a queen bee?
If you knew of a queen bee in your niche, what does it look like?

By putting your imagination to work you can create something incredible and perhaps (hopefully) something that hasn't existed before. How exciting would that be? So, go ahead, and dream on. Create your own hive.