How to use the dream on any business

You may think that the dream technique is only good if you're in the idea business, or in the self-improvement business, or in the ecological area, etc.

After all, how can you convert someone to your cause when what you do is sell shoes, right? WRONG.

Ever heard of TOMS shoes? You probably have. Blake Mycoskie created this company with philanthropy in mind. What does he do? You probably already know the answer, for every pair of shoe he sells he gives one away in poor countries and other places where kids don't have shoes because their parents can't afford them.

How do you think TOMS is doing? Read it for your self. 60,000 pairs of shoes Do you think TOMS could have done this with a Hive going out and telling the story. Yes, he has done a great job at getting his name on shows and magazines, but have you ever seen one of his comercial on TV? I haven't. Except for an AT&T where they feature him.

Thousands of people are buying his shoes, not only because they are trendy and cool, but because there's a story they can get behind of, a purpose, and this is worth telling their friends.

What's your business' story? Do you have something worth telling? Maybe it's you business model, it could be that your product isn't unique, but the experience your customers recieve can be. Create something worth telling, this will create converts that will help your marketing.