It's all psicology, and ethics. Morality - I believe - will play a big part in it. Your dream must be real in order for someone esle to believe you, why? Because if it's not real, then you don't believe it, and if you don't, then why should anyone else?
They won't. They'll see right through you, whether immediately or eventually it doesn't matter. Your joy ride will be shorl lived and you'll be left with a disappointed audience and a tattered reputation. So you must be very careful.
Aim for a dream or purpose that you can really get behind of, chances are you're not the only one interested in that certain something. They you try to make it into an ideal or anything that creates passion. Why do you think PETA gets so many celebrities to endorse their campaings, often for free?
They find something these people can be passionate about (most of them have pets so this is a close-to-home issue), show them a harsh video to convert them, and finally simply ask for their cooperation. PETA doesn't push them, they simply sell them the dream of a world free of pet abuse and shows them how they can be an important piece of that dream.
Be the PETA of your own business, sell the dream, allow people to be converted with a true ideal, then see them share their new found purpose with the world.
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